Wall Street's online customers willing to pay to read news articles

by Anna-Katarina Gravgaard
While most web pages provide their news content for free, the Wall Street Journal has managed to produce a successful web page where customers must pay to read full-text articles. “People are willing to pay because it is a niche market” said Jennifer Johnson, interactive news writer at the Wall Street Journal's online edition, wsj.com. Johnson said wsj.com has 800,000 paying customers and each subscription costs $ 99 a year. She says that the website's appearance is similar to that of the print edition but adds that wsj.com also has independent reporting, interactive features, polling data and research tools.
-Interested in Anna-Katarina Gravgaard's article? Contact her at ag2567@columbia.edu