Monday, November 27, 2006

Wall Street's online customers willing to pay to read news articles

by Anna-Katarina Gravgaard
While most web pages provide their news content for free, the Wall Street Journal has managed to produce a successful web page where customers must pay to read full-text articles. “People are willing to pay because it is a niche market” said Jennifer Johnson, interactive news writer at the Wall Street Journal's online edition, Johnson said has 800,000 paying customers and each subscription costs $ 99 a year. She says that the website's appearance is similar to that of the print edition but adds that also has independent reporting, interactive features, polling data and research tools.
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