Current TV takes video blogging a step further

by Lexi Matsui
Taking YouTube.com one step farther, Current.tv broadcasts the average Joe's videos on television. Launched on Aug. 1, 2005, Current is slowly becoming youth culture's best kept secret. Perhaps the most innovative aspect of the company, which aims its content at audiences aged 18 to 34, is its famous viewer-created content (VC2). On the site's "Watch and Vote" section, viewers can upload their own three to seven-minute podcasts, which are then voted on by other users. The top-rated videos are then aired on the company's television station, which reaches an estimated 30,000 viewers. Those podcasts that make it onto television award the creator $500 for their first and second selection, $750 for their third, and $1,000 for subsequent submissions.
-Interested in Lexi Matsui's article? Contact her at amm2188@columbia.edu