Mobile ESPN: Betting on Cricket

by Roopa Gona
In “Mobile ESPN: Betting on Cricket,” Roopa Gona explores the rise and fall of Mobile ESPN in the United States and evaluates its recent launch in India. While tech-blogs like Techdirt and Technorati say Mobile ESPN in the U.S. was doomed from it’s beginning, it seems like India’s expanding cell phone market makes it a perfect breeding ground for ESPN’s overseas venture. So, will Mobile ESPN survive in India?
-Interested in Roopa Gona's article? Contact her at rsg2118@columbia.edu

The Future of Video On Demand

by Brian Henderson
Visitors to fox23news.com, the homepage for WXXA Albany, will find that the local Fox affiliate has adopted new video-on-demand technologies early. WXAA provides video and audio podcasts and is one of 80 local new stations working with Weather News Americas, Inc. to provide local broadcast news content on cell phones. Handheld devices are not just changing how traditional print media is delivered to readers, but more and more, a consumer’s ability to get video on-demand on the go is changing broadcast news. Now, many news outlets are testing the waters and trying to come up with ways of delivering video content to mobile users. This new market is changing not only how the news business works, but also how broadcast news itself is written, shot and produced.
-Interested in Brian Henderson's article? Contact him at bch2109@columbia.edu

Handheld Technology Changes Everything

by Paulo Kluber
The latest hand-held devices are changing how news is delivered, as well as how content providers make money. The technology isn't perfect, and carries some risks, including addiction and increased stress, but it also promises useful new features (such as one-click phone dialing from websites) and the power of connectivity. Advertisers see a lot of potential for hand-held devices, and some media organizations are currently experimenting with innovative ways of using the technology to better present news.
-Interested in Paulo Kluber's article? Contact him at pfk2104@columbia.edu