The Pandora Phenomenon

by Lorenzo Morales
In "The Pandora Phenomenon," Morales explores Pandora.com, a private Internet jukebox micro-tailored to fit every individual user’s taste. He goes behind its simplistic screen facade and speaks to Pandora's founder, Tim Westergren, about The Music Genome Project--a project in which each attributer is considered a “gene” in the long chain of music’s DNA.
-Interested in Lorenzo Morales' article? Contact him at lam2164@columbia.edu