Mobile ESPN: Betting on Cricket

by Roopa Gona
In “Mobile ESPN: Betting on Cricket,” Roopa Gona explores the rise and fall of Mobile ESPN in the United States and evaluates its recent launch in India. While tech-blogs like Techdirt and Technorati say Mobile ESPN in the U.S. was doomed from it’s beginning, it seems like India’s expanding cell phone market makes it a perfect breeding ground for ESPN’s overseas venture. So, will Mobile ESPN survive in India?
-Interested in Roopa Gona's article? Contact her at rsg2118@columbia.edu