Wednesday, November 22, 2006

Mobile ESPN: Betting on Cricket

by Roopa Gona
In “Mobile ESPN: Betting on Cricket,” Roopa Gona explores the rise and fall of Mobile ESPN in the United States and evaluates its recent launch in India. While tech-blogs like Techdirt and Technorati say Mobile ESPN in the U.S. was doomed from it’s beginning, it seems like India’s expanding cell phone market makes it a perfect breeding ground for ESPN’s overseas venture. So, will Mobile ESPN survive in India?
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