Anne Sachs Leads a Fresh-Faced ElleGirl.com

by Jennifer Lai
In July, Elle Girl shut down its print operations to focus only on the web. This decision seemed to confirm what older folks have long feared—the beginning of the death of print, at least for the younger generation. Though most people over a certain age will always prefer a print magazine to its online version, it’s apparent that teens prefer browsing online to flipping through the pages of a glossy magazine. So for Anne Sachs, who was promoted to executive editor of ELLEgirl.com, this presented an opportunity to produce a publication that fully utilized the Internet’s capabilities—starting with a redesigned site and new types of content.
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