Monday, October 23, 2006

MySpace Comes of Age

by Joy Polanco

At first glance MySpace.com looks like a social networking site for the young. But, as Joy Polanco discovers in an article on the site's changing demographic, today MySpace.com has more adult users than ever before. In an interview with Jack Flanagan, the executive VP of comScore Media Matrix, an Internet audience measurement service, Polanco uncovers that adults are turning to MySpace.com for more than just marketing and business purposes. The answer is simple: it's purely social--a way to stay connected with family and friends.
-Interested in Joy Polanco's article? Contact her at jap2144@columbia.edu